To provide at risk, inner-city high school students with the academic (through individual tutoring) and financial (through scholarships) support to complete high school, pursue post-secondary education and become productive and contributing members of society.
INNER CITY YOUTH (Clientele)
• Inner-city high school students who lack the motivation, resources & skills to be successful academically yet who are willing to work with W.A.T.C.H.
UNIVERSITY STUDENT VOLUNTEERS
• University students from various disciplines with varied academic and extracurricular interests who, due to their ages, can relate well with the high school students
• Volunteers are required to donate a few hours of their time on a weekly basis and be available through other forms of communication regularly
BOARD of DIRECTORS
• Successful individuals in their respective fields who will help shape the communication and direction of the organization
• Board members will remain involved in the organization at a grass roots level – everyone involved must have direct contact with the inner-city students
INDUSTRY ROLE MODELS
• Ambassadors and spokespeople from professional sports, music, and arts sectors who will set positive examples for the youth who will enable and further W.A.T.C.H.’s mandate
• Local district school boards, after school programs, police services, local businesses, local professional sports teams and athletes
• Scholarships & bursaries through development of endowment fund
• Donations & sponsorships
5 POINT STRATEGY TO FULFILL MANDATE AND REACH NEXT LEVEL
1. Expansion of Board of Directors:
W.A.T.C.H. has already assembled an advisory committee comprised of in-house lawyers, chartered accountants, corporate executives, marketing and advertising executives, health care professionals, university professors, senior fundraisers, social workers, professional athletes, and professional artists. This team of experts will guide the operation and vision of the organization and ensure the fulfillment of its mandate of becoming a global leader in providing inner-city children with equal opportunities.
W.A.T.C.H. is eager to partner with like-minded professional sports leagues, athletes, musicians, artists, and actors. These key players can serve as spokespeople and ambassadors for the charity.
3. Brand Development:
There are many benefits to having a branded identity: community recognition, authenticity, and credibility are to name a few. W.A.T.C.H. would like to engage in a brand development project to gain the trust of the inner-city youth, boost the satisfaction and pride of the volunteers, and maintain the ability to attract the best and brightest candidates for the management team.
4. Information Technology:
W.A.T.C.H. has recruited a highly skilled IT and graphic design division for the design of a functional website catering to the volunteers, the youth, and the community. A new and innovative website will:
• maximize our abilities to better serve the youth;
• grow the organization’s online community;
• develop on-line curriculum and testing mechanisms for training and evaluation of our youth’s progress and our volunteer’s performance; and
• provide a one-stop shop for prospective volunteers and clients to learn about the organization.
5. Fundraising & Corporate Giving:
WATCH has persevered over the last 10 years without ever having to pay a volunteer. However, in order to move forward with the proposed initiatives, W.A.T.C.H. needs the continued and additional support of the community, government, and local businesses. To this end, W.A.T.C.H. has assembled a highly skilled team of senior fundraisers. We want to align our organization with corporations that share our philosophy.